This Privacy Policy describes how MLV Mobility ("we," "us," or "our") collects, uses, and shares personal data of individuals ("you" or "users") who interact with our services, including our store, our website www.mlvmobility.com, and any other services we offer (collectively, the "Services").

1. Who We Are

MLV Mobility is a supplier of mobility equipment such as mobility scooters, wheelchairs, walking aids, and living aids. Our store is located at 24-26 Ryton Street, Worksop, Notts, S80 2AU, United Kingdom. We are the data controller responsible for the personal data we collect and process.

Further information is available on request via email at admin@mlvmobility.com.

2. The Data We Collect

We may collect and process the following types of personal data:

• Identity Data: This includes your name, title, date of birth (where applicable), and gender.

• Contact Data: This includes your address, email address, and telephone numbers.

• Product and Purchase Data: This includes details of the mobility equipment and living aids you purchase or express interest in, order history, and any specific requirements or adaptations you discuss with us.

• Financial Data: This may include your bank account and payment card details when you make payments for our products.

• Health and Disability Related Data: To provide you with appropriate advice and equipment, we may collect information about your health conditions, disabilities, and mobility needs. We will only collect and process this data with your explicit consent.

• Website Usage Data: This includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website www.mlvmobility.com.   

• Usage Data: This includes information about how you use our website www.mlvmobility.com, such as the pages you visit and the time you spend on our site.

• Marketing and Communications Data: This includes your preferences in receiving marketing from us and your communication preferences.   

3. How We Collect Your Personal Data   

We collect your personal data in various ways, including:

• Direct Interactions: You may provide us with your personal data when you visit our store, place an order (in-store, by phone, or online via our website www.mlvmobility.com), complete forms on our website, correspond with us by phone, email, or post, subscribe to our mailing lists via our website, or participate in surveys or promotions.

• Automated Technologies or Interactions: As you interact with our website www.mlvmobility.com, we may automatically collect Website Usage Data about your device and browsing actions. We use cookies and other similar technologies for this purpose (please see our Cookie Policy [Link to your Cookie Policy, if applicable] for more details).

• Third Parties: We may receive personal data about you from third parties such as payment processors and, where applicable, referring healthcare professionals or organisations (only with your consent).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:   

• To perform our contract with you: This includes processing your orders placed via our store or website, arranging delivery or collection, and providing after-sales service.   

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests: These legitimate interests include:

  • Operating and improving our business and Services, including our website www.mlvmobility.com.

  • Responding to your inquiries and providing customer support.

  • Personalizing your experience and providing tailored product recommendations on our website and in-store.

  • Conducting data analytics to understand customer needs and trends related to our website and product offerings.

  • Preventing fraud and ensuring the security of our operations and website.

  • Marketing our products and services to you (where you have not objected to receiving such communications).

     

• Where we need to comply with a legal obligation.

• Where you have given your explicit consent (for Health and Disability Related Data and certain marketing communications).

We may use your personal data for the following specific purposes:

• To process and fulfil your orders for mobility equipment and living aids placed through our store or website.

• To communicate with you about your orders, products, and our services via phone, email, or through our website.

• To provide advice and recommendations on suitable mobility equipment and living aids based on your needs, whether in-store or online.

• To arrange delivery, installation, or repairs of equipment purchased through our store or website.

• To process payments and prevent fraudulent transactions made in-store or online.

• To manage your account (if you create one with us on our website).

• To personalize your experience and provide tailored product information on our website and in our communications.

• To analyse and improve our products and services, including the functionality and user experience of our website.

• To send you marketing communications about our products and promotions (where you have consented or as otherwise permitted by law), potentially based on your browsing activity on our website.

• To comply with legal and regulatory requirements.

5. Sharing Your Personal Data

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party service providers who assist us in delivering our Services, such as payment processors for online transactions, delivery companies for orders placed through our website or store, IT support providers for our website and systems, and marketing agencies for online and offline campaigns. We ensure these providers are contractually obligated to protect your data.

• Manufacturers and Suppliers: In some cases, we may need to share information with the manufacturers or suppliers of the equipment you purchase for warranty or support purposes related to products bought in-store or online.

• Healthcare Professionals or Organisations: With your explicit consent, we may share relevant information with your healthcare professionals or referring organisations.

• Legal and Regulatory Authorities: We may disclose your personal data to comply with legal obligations, court orders, or requests from government or law enforcement agencies related to our online or offline activities.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data collected through our store and website may be transferred to the acquiring entity.   

• Other Third Parties: With your consent or as otherwise permitted by law.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.   

6. International Transfers

We may transfer your personal data collected through our store and website to countries outside the UK and the European Economic Area (EEA). Where we do so, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with UK data protection law. These safeguards may include:   

• Transferring to countries that have been deemed to provide an adequate level of protection by the UK government.   

• Implementing Standard Contractual Clauses approved by the UK government.

7. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data collected through our store and website against accidental loss, unauthorized access, use, alteration, or disclosure. These measures include:

• Encryption of data where appropriate, especially for online transactions.

• Firewalls and secure network configurations for our website and internal systems.

• Access controls and authentication measures for both physical and digital data.

• Regular security assessments and updates for our website and IT infrastructure.

• Staff training on data protection and security for all interactions, including those in our store and online.

Despite these measures, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.   

8. Data Retention

We will only retain your personal data collected through our store and website for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements. This applies to data collected both online and offline.   

Typically, we will retain:

• Order and purchase data (from both in-store and online transactions) for [Specify retention period, e.g., 7 years] for legal and accounting purposes.

• Health and disability related data for [Specify retention period, considering legal and service requirements] and will be securely disposed of when no longer necessary, regardless of how it was collected.

• Contact details for marketing purposes until you unsubscribe, whether you signed up in-store or online.

• Website usage data for [Specify retention period, e.g., 12 months] for analytical purposes.

• Other correspondence and inquiries (both online and offline) for a reasonable period.

In some circumstances, we may anonymize your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you.   

9. Your Legal Rights

Under UK data protection law, you have several rights in relation to your personal data, whether you provided it to us in our store or through our website, including:   

• The right to be informed: You have the right to receive clear and concise information about how we process your personal data (which is what this Privacy Policy aims to do).

• The right of access: You have the right to request access to the personal data we hold about you, regardless of how it was collected.

• The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you, whether provided in-store or online.   

• The right to erasure ("right to be forgotten"): You have the right to request that we delete your personal data in certain circumstances.

• The right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.   

• The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.   

• The right to object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.   

• Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.   

• The right to withdraw consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.   

10. How to Exercise Your Rights

If you wish to exercise any of your rights, please contact us using the contact details provided below. We may need to verify your identity before responding to your request. We will aim to respond to your request within one month.

11. Cookies and Similar Technologies

Our website www.mlvmobility.com may use cookies and other similar technologies to collect information about your browsing activities. Please see our Cookie Policy [Link to your Cookie Policy, if applicable] for more details about how we use these technologies.

12. Links to Other Websites

Our website www.mlvmobility.com may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites and encourage you to review their privacy policies.   

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website www.mlvmobility.com and, where appropriate, notify you by other means. The date of the last update will be indicated at the top of this policy.   

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, or if you wish to exercise your rights, please contact us at:   

Data Protection Officer: Anthony Malvern

Email Address: admin@mlvmobility.com

Postal Address: 24-26 Ryton Street, Worksop, Notts, S80 2AU, United Kingdom Telephone Number: 01909 476500

15. Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, at any time. Their contact details are:   

Information Commissioner's Office

Wycliffe House Water Lane

Wilmslow

Cheshire

SK9 5AF

Website: https://www.ico.org.uk

Helpline number: 0303 123 1113